Welcome to Episode 2 of our podcast, Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Ron Shah and Chris Meade.
Ron is the CEO and co-founder of Obvi and Chris is the co-founder of CROSSNET.
You can watch their episode here on YouTube and subscribe wherever you find podcasts!
Introducing Ron Shah: CEO and Co-Founder of Obvi
Ron Shah is the CEO and Co-Founder of Obvi, an eight-figure collagen-focused supplement brand that delivers real results without sacrificing flavor or taste!
Prior to starting Obvi, Ron was an accountant at Deloitte. It was a steady job, with a decent paycheck, at one of the most prestigious accounting firms. By all accounts, it made sense for him to stay on that track and climb the corporate ladder. But Ron decided to pivot. In 2012 he joined Shreds, a startup supplement brand. It was at Shreds where he met his now cofounders Ankit and Ashvin.
Ron, Ankit, and Ashvin left Shreds to start Ghost3Media, a DTC agency that specialized in paid media, branding, and web design. After building numerous 7 to 8-figure brands for other people, they wanted to do it for themselves. That's when they decided to start Obvi.
Obvi is disrupting the supplement market by making collagen supplements flavored and delicious. They've grown to about $40 million in revenue and have the second-largest collagen Facebook community in the world, with 30,000 active members and growing by 100 to 200 members per day. Ron attributes Obvi's success to keeping customers happy and releasing new, exciting flavors. Ron has also amassed an impressive following on social media due to his ability to share actionable business advice.
You can follow Ron on Twitter, LinkedIn, and tune into his podcast Chew On This
