The release of iOS 14.5 brought significant changes to digital marketing, particularly with the introduction of new privacy features that limit ad tracking. For many brands, this has necessitated a shift in their marketing and branding strategies. In a recent panel discussion highlighted by FounderMade, industry leaders Tom Shea, Co-Founder of Adgile Media Group, Nik Sharma, CEO/Founder of Sharma Brands, and Brian Rappaport, Founder & CEO of Quan Media Group, shared their insights on how brands can adapt to this new landscape.
The Impact of iOS 14.5 on Digital Marketing
iOS 14.5 introduced App Tracking Transparency (ATT), which requires apps to ask users for permission before tracking their data across other companies’ apps and websites. This change has made it more challenging for brands to target and retarget consumers with digital ads, leading to a reduction in the effectiveness of many online campaigns.
During the panel, Tom Shea discussed how brands are increasingly turning to out-of-home (OOH) advertising as a way to maintain their reach and impact. Unlike digital ads, OOH advertising is not affected by privacy settings, making it a reliable and effective channel for engaging with consumers in the physical world.
How Adgile is Leading the Charge
Adgile Media Group has been instrumental in helping brands navigate the challenges posed by iOS 14.5. By leveraging truckside advertising and other OOH strategies, Adgile enables brands to create high-impact campaigns that reach consumers where they live, work, and shop—without relying on digital ad tracking.
Nik Sharma emphasized the importance of combining OOH advertising with digital strategies to create a holistic approach that drives results across multiple touchpoints. Brian Rappaport added that OOH advertising is uniquely positioned to capture consumer attention in a world where digital ads are increasingly constrained by privacy concerns.
Adgile’s approach to OOH advertising is data-driven and precise. By combining the physical presence of mobile billboards with advanced analytics, Adgile helps brands achieve measurable results that complement their digital efforts. This integrated approach ensures that brands can continue to build awareness, drive traffic, and boost sales in a post-iOS 14.5 environment.
The Advantages of OOH Advertising Post-iOS 14.5
The panelists agreed that there are several reasons why OOH advertising has become increasingly valuable in the wake of iOS 14.5:
- Uninterrupted Reach: OOH ads are not subject to digital privacy restrictions, ensuring consistent visibility.
- Targeted Campaigns: Brands can strategically place OOH ads in locations where their target audiences are most likely to see them.
- Complementary to Digital: OOH advertising can work alongside digital campaigns, reinforcing brand messages and driving conversions without the need for tracking.
- High Engagement: The physical presence of OOH ads makes them more engaging and memorable, helping brands stand out in a crowded market.
Conclusion
As brands continue to adapt to the changes brought by iOS 14.5, out-of-home advertising offers a reliable and effective way to maintain visibility and engagement. With insights from industry leaders like Tom Shea, Nik Sharma, and Brian Rappaport, brands can leverage innovative OOH strategies to navigate the new marketing landscape and achieve their business goals.
Interested in learning how out-of-home advertising can support your brand post-iOS 14.5? Contact Adgile Media Group today to explore our solutions.
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