Founded by celebrity Olivia Culpo, Vide is a canned cocktail brand that has quickly captured the hearts of health-conscious consumers. With zero sugar, zero carbs, and only 99 calories, Vide was primed to become the drink of the summer. But to truly make a splash, Vide needed an innovative way to amplify its brand presence and connect with its audience. That’s where Adgile Media Group came in.
Following a successful co-branded campaign to announce its partnership with the New York Islanders, Vide doubled down on its marketing efforts with Adgile to dominate the summer months. The results were impressive: over 2.6 million impressions, a cost-per-thousand impressions (CPM) of $2.88, 200,000 digital retargeting impressions, and a 27% sales lift.
Why Truckside Advertising Was the Perfect Strategy for Vide
Vide’s audience is active, social, and always on the move, making traditional advertising channels less effective in capturing their attention. Truckside advertising, however, provided the perfect solution. By turning delivery trucks into mobile billboards, Vide could engage consumers directly in their neighborhoods, at the beach, and around popular summer hotspots.
This strategy ensured Vide’s message reached the right audience at the right time, reinforcing the brand’s presence as the must-have drink of the season.
Campaign Overview: Making a Splash in NYC and Beyond
Vide’s truckside advertising campaign was strategically designed to coincide with the peak of summer, focusing on key markets in and around New York City. With vibrant visuals and clever messaging, the trucks were hard to miss, ensuring that Vide was front and center during the hottest months of the year.
- 2,691,394 Impressions: The campaign generated nearly 2.7 million impressions, significantly boosting brand visibility in a crowded market.
- $2.88 CPM: The cost-per-thousand impressions (CPM) of $2.88 demonstrated the campaign's cost-effectiveness, particularly in a high-cost market like New York City.
- 200,000 Digital Retargeting Impressions: Leveraging data from the truckside campaign, Vide executed a successful digital retargeting strategy, capturing an additional 200,000 impressions online.
- 27% Sales Lift: The campaign delivered a substantial 27% increase in sales, proving the effectiveness of truckside advertising in driving both brand awareness and purchase intent.
Creative Execution: Elevating Vide's Brand with Bold Summer Visuals
The creative execution of Vide’s campaign was designed to resonate with its target audience’s summer mindset. Featuring Olivia Culpo lounging by the pool with a can of Vide in hand, the ads captured the essence of relaxation, fun, and style. The imagery was bright, bold, and eye-catching, perfectly reflecting the brand’s energetic personality and aligning with its positioning as the ultimate summer beverage.
By transforming delivery trucks into rolling billboards, Vide took its brand message directly to the streets, beaches, and parks where its audience was most likely to be. This strategy ensured maximum exposure and engagement throughout the summer.
Digital Retargeting: Extending the Campaign’s Reach Online
One of the key components of the campaign was its integration with a digital retargeting strategy. By tracking the areas where the trucks were most visible, Adgile Media Group helped Vide target potential customers online, delivering an additional 200,000 digital impressions.
This multi-channel approach allowed Vide to maximize the effectiveness of its advertising spend, combining the tangible impact of truckside advertising with the extended reach of digital marketing.
Conclusion: A Winning Partnership for Vide and Adgile
The success of Vide’s summer campaign demonstrates the power of truckside advertising in creating memorable brand experiences and driving real business results. By leveraging the unique advantages of mobile billboards and combining them with a digital strategy, Vide achieved a significant increase in brand visibility, consumer engagement, and sales.
As Vide continues to grow its presence in the canned cocktail market, its collaboration with Adgile Media Group serves as a perfect example of how innovative advertising strategies can elevate a brand, especially when backed by a passionate founder like Olivia Culpo.
