Discovering LYS Beauty in New York
LYS Beauty, founded by Tisha Thompson, is a trailblazer in the beauty industry committed to delivering high-quality, inclusive makeup products. The brand prides itself on catering to a diverse range of skin tones and types, offering formulations that are both luxurious and affordable. LYS Beauty has become synonymous with clean, vegan, and cruelty-free beauty products that empower individuals to embrace their natural beauty.
In an exciting collaboration with Adgile Media Group, LYS Beauty embarked on a strategic campaign to bolster their retail velocity at Sephora. By deploying LYS truckside advertising across New York, the brand was able to make significant impressions in one of the most bustling urban markets. The campaign was designed to not only increase brand visibility but also to drive traffic to Sephora stores, where customers could experience LYS products firsthand. This mobile billboard initiative created buzz and allowed LYS to showcase a more dynamic form of advertising compared to traditional static billboards. The blend of visual storytelling and targeted outreach helped strengthen LYS's out of home advertising presence, during a time when competition is fierce.
The success of LYS's campaign was due in part to its seamless integration of offline and online marketing strategies. With numerous content shoots, the visuals from the LYS OOH advertising campaign were also repurposed for both paid and organic social media content. This comprehensive approach allowed LYS to maximize its reach, engaging consumers both on the streets and online. The effectiveness of the campaign can be attributed to Adgile's robust geofencing capabilities, which ensured that LYS mobile billboards reached key demographics in high-traffic areas. As a result, LYS's marketing efforts translated into a measurable increase in store visits and product inquiries at Sephora. Through this initiative, LYS enhanced its brand strategy, reinforcing its position as a leader in clean beauty in New York and beyond.
Are you looking to increase your brand visibility and drive traffic to your store? Consider partnering with Adgile Media Group for effective out of home advertising strategies.
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