Noah Wunsch is the founder and CEO of Ruby, a tasty & healthy hibiscus water. Noah joined us on Episode 6 of Driving Performance to share his entrepreneurial journey! Interested in learning a bit more about Noah? Keep reading!
Who is Noah Wunsch:
Noah Wunsch is obsessed with culture and has a major sweet tooth - these two things played a major factor when creating Ruby. Prior to starting Ruby, Noah bounced around and worked in various roles at companies like the Paris Review and Sothebys. While working at Sotheby's, he found himself looking for a beverage that would give him some energy and satisfy his sweet tooth, so he started making hibiscus tea.
After doing intense research on hibiscus & the beverage market, Noah identified a blank spot in the market - there was no water alternative with 0 calories, 0 sugar, and 0 additives that didn't sacrifice flavor + benefits. He wanted to bring hibiscus water to the masses, but he wanted to do it in a way that was infused with culture & style. In 2021, Noah launched Ruby + an entire universe with it.
What's the Rubyverse?
When Noah launched Ruby, he knew he wanted to build something unique and big. He wanted to create an entire universe around his brand and make Ruby something that consumers can enjoy and engage with every single day. Noah teamed up with illustrator Sharmila Banerjee to bring the sci-fi-inspired Rubyverse to life. The Rubyverse consists of fun little creatures that consumers can identify with and use as their Ruby "alter-ego."
Ruby's available in stores across the US and major retailers like Whole Foods!
Listen to Noah talk about the Rubyverse and brand building in Episode 6 of Driving Performance:
Spotify: https://open.spotify.com/episode/76QKn216vWbAxq7PimlA0Q?si=a5b1d6bf38eb42f4
Apple: https://podcasts.apple.com/us/podcast/driving-performance/id1691762698?uo=4
YouTube: https://www.youtube.com/@AdgileMediaGroup/videos
Enjoying the series? Then why not rate it 5 stars ⭐⭐⭐⭐⭐ & share it with a friend? Doing so helps the show grow, and we appreciate your support. And on the topic of appreciation, thank you to our presenting sponsor, ShipBob!
