Introduction to Topicals
Topicals, the innovative skincare brand, is dedicated to raising awareness about the connection between mental health and skin health. Founded by Olamide Olowe, Topicals offers products designed to treat chronic skin conditions. With a mission to change the rhetoric surrounding beauty and skin issues, Topicals uses education, support, and understanding to empower its customers. Visit their website for more on their transformative approach to skincare.
In May, a significant month for mental health awareness, Topicals leveraged the bustling streets of Brooklyn with an engaging truckside advertising campaign. Using Adgile Media Group's unique Topicals mobile billboards, the brand celebrated Mother’s Day by creating meaningful connections with passersby. People were invited to reflect on what changed their perception of beauty, writing their thoughts on stickers added to the mobile ad display. This interactive component of Topicals' OOH advertising resonated deeply with participants, creating memorable and authentic engagement.
Topicals' outdoor advertising campaign was a heartfelt initiative to build one-on-one emotional connections and to hand out over 300 product samples and flowers, demonstrating a genuine investment in consumer relationships. As part of their brand strategy, Topicals ensures a portion of sales supports vital mental health initiatives like Therapy for Black Girls and The Jed Foundation. Through these efforts, Topicals OOH advertising not only promotes their products but also furthers awareness for mental health causes, proving that the brand is committed to doing well by doing good.
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