Discovering Topicals: A Skincare Pioneer
Topicals, a brand committed to transforming the skincare industry, was founded by innovative entrepreneur Olamide Olowe. Known for their effective and scientifically-backed skincare solutions, Topicals focuses on addressing skin conditions such as hyperpigmentation, eczema, and inflammation, among others. With an emphasis on inclusivity and diversity, Topicals has quickly carved out a niche in the beauty industry, offering products that resonate with a wide range of skin types and concerns. For more information about their product offerings, visit their website at mytopicals.com.
To amplify the reach of their Faded skincare product line, Topicals partnered with Adgile to leverage the power of truckside advertising. Through strategic mobile billboard placements in densely populated areas of New York, Topicals aimed to capture the attention of their ideal audience. This unique form of out of home advertising enabled Topicals to reach potential customers in a natural, engaging way. By utilizing mobile billboards, the brand not only increased its visibility but also bolstered its marketing strategy with impactful Topicals OOH advertising. The campaign was designed to resonate with urban consumers, driving awareness and encouraging trial.
The Topicals mobile billboards traversed busy urban routes, ensuring high exposure and interaction with potential customers. This strategic approach to Topicals out of home advertising translated to significant foot traffic lift, as consumers were driven to explore the Faded product line further. As part of their meticulous marketing strategy, Adgile's data-driven insights provided Topicals with detailed audience analytics, allowing them to refine their retail marketing efforts. By incorporating creative visuals and strategic routes, the Topicals advertisements successfully enhanced brand visibility, reinforcing their presence in the skincare market. This seamless integration of traditional and digital metrics in Topicals marketing proved instrumental in achieving a robust return on ad spend, proving the efficacy of utilizing Adgile's innovative advertising solutions.
Want to experience the benefits of mobile billboards for your business too? Reach out to Adgile Media Group today and start driving your business forward!
.jpeg)
