Meet Topicals: Innovators in Skincare
Topicals is making waves in the skincare industry with a unique line of products designed to address various skin concerns. Founded by Olamide Olowe, the company focuses on creating inclusive and science-backed skincare solutions. With a mission to transform the way people feel about their skin, Topicals aims to replace outdated notions of beauty with confidence and acceptance. From serums to body products, the brand offers a range of skincare essentials that are both effective and affordable. You can learn more about their offerings by visiting mytopicals.com.
Amplifying Topicals’ Launch with Strategic Truckside Campaigns
To mark the exciting launch of Topicals' Sealed SKU, Adgile Media Group collaborated with Olamide Olowe to execute a dynamic Topicals OOH advertising campaign in the bustling streets of New York. Leveraging Topicals truckside advertising, the campaign was able to capture the attention of city dwellers, as Adgile's mobile billboards cruised through high-traffic locations, ensuring maximum visibility and engagement with the target audience. This approach not only heightened brand awareness but also aligned seamlessly with Topicals' brand strategy by embedding the new Sealed SKU within diverse neighborhoods where potential customers live, work, and shop.
Why Topicals Chose to Partner with Adgile for a Unique Marketing Advantage
With Adgile's expertise in Topicals out of home advertising, the brand capitalized on innovative marketing methods to effectively reach its audience. Topicals mobile billboards offered a cost-effective solution to gain significant exposure compared to static billboards. The sophisticated geofencing approach allowed precise targeting, capturing demographic and psychographic data to optimize the campaign's impact. Adgile's success in helping track foot-traffic lift in New York further demonstrated how Topicals retail marketing efforts directed consumers from seeing the advertisements to store visits and conversions. This seamless integration provided tangible data, showcasing a strong return on ad spend (RoAS) while reinforcing Topicals' presence in the competitive skincare market.
Interested to learn more about how Adgile can elevate your brand reach? Don’t wait! Get started with Adgile Media Group today!
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