Introduction to Tower 28 Beauty
Tower 28 Beauty is a modern beauty brand known for its clean, affordable, and skin-safe cosmetics that are kind to sensitive skin. Founded by Amy Liu, the company is committed to delivering products that are not only effective but also inclusive and transparent. With a focus on clean beauty, Tower 28 Beauty is pushing the boundaries of skincare and makeup, delivering high-quality formulations that are sensitive-skin-approved. The brand's products are designed to enhance natural beauty while maintaining the integrity of the skin, offering a fresh take on the beauty industry.
Creative Campaign in New York
In an exciting partnership with Tower 28 Beauty, Adgile Media Group executed a dynamic truckside advertising campaign across New York. This campaign was all about amplifying Tower 28 Beauty's presence at Sephora locations. Our creative team incorporated localized flair into the advertisements, using "tagged" artwork highlighted with graffiti and stickers that resonated with the urban vibe. This approach not only attracted attention but also celebrated the local culture, making the Tower 28 Beauty mobile billboards stand out in the bustling streets. Tower 28 Beauty's OOH advertising strategy was a perfect example of how out-of-home marketing can create a striking and relatable brand presence.
Impact and Results
The Tower 28 Beauty outdoor advertising campaign made significant waves in New York's retail landscape. The visually compelling billboards successfully engaged the urban audience, drawing attention and foot traffic to Sephora stores. This form of Tower 28 Beauty out of home advertising proved to be a powerful tool in boosting product velocities at retail. The strategic placement of trucks ensured that the advertisements reached a wide and targeted audience, contributing to an accretive return on ad spend (RoAS) and increased retail POS lift at Sephora. Tower 28 Beauty's advertisements melded artistic creativity with marketing acumen, demonstrating how a well-planned OOH campaign can drive significant brand impact and retail success.
Want to create a successful advertising campaign like Tower 28 Beauty's? Reach out to our team at Adgile Media Group. We look forward to creating impactful advertising solutions tailor-made for your brand's needs.
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