Experience the Power of Topicals Truckside Advertising in New York
Founded by Olamide Olowe, Topicals is a skincare brand dedicated to transforming the way individuals care for their skin. Specializing in clinically-backed products that address diverse skincare needs, Topicals has swiftly captured the attention of beauty aficionados everywhere. At the heart of their brand is a commitment to creating effective and inclusive skincare solutions, making them a standout choice in the beauty industry. Visit their website for more information about their range of innovative products.
Enhancing Brand Awareness with Topicals Mobile Billboards
To promote the launch of their Lather product in Sephora, Topicals collaborated with Adgile Media Group to utilize their unique truckside advertising capabilities in New York. The campaign featured eye-catching creative elements with Teyana Taylor, a celebrated NY-based singer, actress, and creative director, who embodies the spirit of self-care with Topicals. Her choice, the Slather milky body serum, is renowned for its ability to exfoliate and transform skin texture overnight. This campaign not only highlighted the benefits of Slather but also demonstrated Topicals' commitment to quality and effective skincare solutions.
The Impact of Topicals OOH Advertising Strategy
The Topicals out of home advertising campaign successfully captured the bustling urban audience of New York by integrating Topicals mobile billboards into the city's landscape. This strategic decision effectively harnessed the attention of target customers in high-traffic areas, ensuring maximum visibility and engagement. By opting for Topicals OOH advertising, the brand leveraged the robust attribution capabilities provided by Adgile, allowing them to measure real-time impact. This included increases in website visits and in-store traffic at Sephora locations, solidifying Topicals’ retail marketing strategy. As a result, the campaign fostered a tangible connection between the brand and its customers, enhancing brand awareness and driving conversions.
Ready to take your advertising to the next level? Try Adgile Media Group for innovative, data-driven OOH campaigns that drive engagement and conversions. Reach out to us today for a consultation!
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