In the dynamic realm of consumer product development, Doris Dev is a familiar name. And Doris' humidifier startup Canopy has gained serious notoriety since its launch in 2020.
In the latest episode of "Driving Performance," we delve into the insights and experiences of industry experts Mike De Santis, Director of Biz Ops at Doris Dev and the marketing & ops guru at Canopy, along with Justin Seidenfeld, the co-founder & CEO of both Canopy and Doris Dev. From their creative prowess to their strategic vision, this episode uncovers the secrets behind their success in building products that have left an indelible mark on the market. Justin and Mike pull back the curtain on their journey, shedding light on the intricacies of consumer product development and the strategies that have contributed to the widespread recognition of Doris Dev and Canopy. Here are some key takeaways:
"Make It Good Now, Make it Better Later" There are always opportunities to iterate on your product, but you can't iterate if you don't have anything out there. Get something out there to figure out what people like and dislike about your product. It's okay if it's not perfect. It's not supposed to be. Doris excels at moving quickly and getting product to the market.
It's Ok to Give Homework to Clients: Before Doris takes on clients - specifically pre-rev clients - they want to make sure the client is a fit. They're looking to see how engaged and committed the founder is to navigate the difficult, early days of design. Clients have taken as long as 6 months to answer these questions!
A Lower Acceptance Rate than Princeton: Doris Dev prioritizes working with founders and marketers that can bring the product to market. Doris has grown through word of mouth and each product is like a billboard for their business. They're extremely selective about who they work with and work with only 10% of people who reach out.
